被许可使用“后发商誉”及其移植的知识产权探析

Discussion on the Later Forming Goodwill from the Licensed Use and Its Transplantation from the Intellectual Property Perspective

加多宝方在17年的被许可使用期间独力打造出了"王老吉"品牌的巨大"后发商誉"。在停止使用"王老吉"注册商标的前后,加多宝方将"王老吉"品牌"后发商誉"移植至其"加多宝"品牌上的相关行为正当合法,不侵犯"王老吉"注册商标权,也未构成不正当竞争。作为"后发商誉"载体之一的红罐凉茶装潢由于"后发使用显著性"形成了"知名商品特有装潢",其知识产权权益应当归属其打造者加多宝方。

Jiaduobao had created great ＂later forming goodwill＂ of ＂Wanglaoji＂ brand independently during 17 years license period. It＇s proper and lawful for Jiaduobao to transplant the ＂later forming goodwill＂ from ＂Wanglaoji＂ brand to ＂Jiaduobao＂ brand before and after the event that Jiaduobao stop using the registered trademark ＂Wanglaoji＂, in which Jiaduobao neither infringes the registered trademark ＂Wanglaoji＂ nor constitutes unfair competition. The red decoration of herbal tea can, as the supporter of the ＂later forming goodwill＂, had become the ＂special decoration of well-known goods＂ based on the ＂later forming significance＂, whose intellectual property rights and benefits belong to the creator Jiaduobao.