关于广告语构成商品包装、装潢要素的法律思考

Legal Consideration on the Advertising Slogans as the Element of Products’ Packaging and Decoration

商品包装、装潢作为一种商业标识,在竞争法意义上进行保护具有重要意义。包装、装潢要素应具有可识别性,在网络和多媒体环境下,其要素范围不断扩展,不仅包括文字、图像等可视性传统要素,同样包括声音、气味等扩展要素。特定的广告语与商品相连,作为可识别性标志,其具有财产价值,应纳入商品包装、装潢要素加以法律保护。分析当前有关包装、装潢的立法现状和存在问题,对我国商品包装、装潢的反不正竞争法保护提出建议。

There are two problems when techniques come into the internet. The first are conveniences, that is, the reproductions become very handy and easy. The other is risks, that is, the interests of the copyright owners are in an imminent dander. In order to strengthen the control over the works, the copyright owners always take the technique measures to defircle of nightmare between protection and circumvention. Swinging in between digital and criminal polices, how does the criminal law respond？ Whether criminal type catalogue can deal with the legal problems of technical protection measures or not？ Maybe not solely relying on the criminal law, but taking all factors into consideration is the best policy for the long-term development for copyright law.