培养市场营销专业人才优良品格特征的思考

Ideas on the Cultivation of the Good Characters and Morals of Marketing Talents and Professionals

文章在分析优秀市场营销人才应具备的良好性格特征的基础上,提出培养市场营销专业学生优良品格特征的对策及在实施过程中要注意处理好的几个问题。

The paper analyzes what characters and morals a outstanding marketing talent should be equipped, and puts forward the related countermeasures and some issues that need to be paid attention.