我国保险公司银行保险策略的博弈分析

我国银行保险市场发展迅速,已经成为保险公司业务的重要组成部分。随着银行保险市场竞争日趋激烈,选择正确的银行保险经营策略决定了该业务的成败。本文通过构建银行保险策略博弈模型,论述了不同规模的保险公司应当采取的银行保险策略。

Bancassurance is developing rapidly in China, and it has become an important part of the business in Insurance company. With the increasingly fierce competition in the bancassurance market, choosing the correct strategy determines the success or failure of the business. This paper builds bancassurance strategy game model, and discusses which bancassurance strategy the different sizes of the insurance company should take.