我国旅游保险产品开发研究

The Development and Research of Travel Insurance Products in China

随着我国旅游业的发展,旅游安全问题日益突出,因此,旅游保险的发展成为旅游业深入发展的关键问题之一。然而目前作为旅游保险核心的旅游保险产品却严重滞后于旅游业的发展,不能满足旅游者和旅游供应商全方位的需求。基于以上思考,文章在对旅游保险产品现状及问题分析的基础上提出旅游保险产品的开发构想。

With the development of China’s tourism industry, tourism security problems have become increasingly prominent. Therefore, the development of travel insurance becomes one of the key issues for further development of tourism. However, as the core of the travel insurance, travel insurance products are seriously lagging behind the development of tourism and can’t meet the comprehensive needs of travelers and travel suppliers. Based on the above consideration, this paper analyzes the current situation and problems of travel insurance products and puts forward travel insurance products conception for improvement.