统计方法在保险业精细化销售中的应用

The Application of Statistical Techniques to the Detailed Sales in Insurance Industry

随着保险主体地不断增多,保险业竞争日益激烈,如何在激烈地竞争中获得生存和发展,是每一家保险公司都要思考的重要问题。本文就统计方法在保险业精细化销售中的种种应用进行了阐述,并以台湾国宝保险公司先进经验为例,详细介绍了该公司在统计方法应用中的具体做法,最后本文还指出统计方法应用中可能存在的问题及解决办法。

With the growing number of insurance subjects, the competition in insurance industry is increasingly fierce. How to survive and develop in fierce competition is an important issue for every insurance company to consider. This paper describes various applications of statistical methods in the refined insurance industry sales, and taking the advanced experience of Taiwan’s national treasures insurance company as an example, it describes in detail the specific practices of the application of statistical methods in the company, also points out the possible problems in the use of statistical methods and their solutions.