论新媒体背景下的校园网络舆论引导——实现思想政治教育主导性与多样性的统一

Public Opinion Guidance of the Campus Network in the Context of New Media

以微博为代表的新媒体形成的校园网络舆论对高校的影响力与日俱增,校园网络舆论引导工作的重要性日益突显。校园网络舆论引导必须增强贯穿其中的思想政治教育的主导性并发展思想政治教育的多样性,实现思想政治教育主导性与多样性的统一。这既是社会主义高校性质使然,也是校园和谐、稳定、发展的需要。加强校园网络舆论引导,应该进一步增强网络舆论引导的思想政治教育的内容、方法和价值的主导性和多样性,明确主导是对多样的主导,多样是基于主导前提下的多样。为实现思想政治教育主导性与多样性的统一,引导工作必须以科学有效的机制予以保证。

As the influence of the campus network public opinion formed by the new media with microblog as its representative is increasing,the guidance of campus network turns to be more important than before.On this aspect,it is important to highlight the ideological and political education,and develop the diversity of ideological and political education,so as to achieve the unity between guidance and diversity of ideological and political education.It is the nature of socialist universities as well as the need of the campus' harmony,stability and development.