摘要
对于传统的金融投资而言,风险投资是一种观念和方法的革新,传统金融投资着眼点是未来的现金流量,而风险投资更为关注被投资企业管理者的能力、技术以及企业的发展前景等,因此受金融市场的总体趋势、政府政策导向、科技发展水平等宏观环境影响较大。正确把握好宏观环境发展趋势,对于私募股权投资公司战略分析和战略选择尤为重要。本文采取了PEST、波特五力模型、SWOT矩阵等多种方法,在详细讨论宏观环境、公司竞争环境、公司现状的基础上,总结了H私募股权投资基金公司的优势与不足,得到了公司战略目标、战略规划以及5大战略重点。本文的研究意义在于为H私募股权投资基金公司制定战略地图以及基于平衡积分卡的绩效管理体系奠定基础。
Compared with the traditional financial investment method, venture capital is a revolution of concept and method, which focus on the ability of entrepreneur, the technology and the development potential rather than the future cash flow. So it is majorly effectedby the macro environment financial market situation, government policy focusing and the technology development. This paper uses PEST, Porter five forces model and SWOT matrix to detailed discuss the macro environment, company competition environment and company current situation, then concludes the propositions and contraditions of H private equity investment fund company, to summarize the strategic target, strategic plan and the five strategic point of the company. This paper is mainly written for the company＇s strategic map making and the performance evaluation system building.
出处
《价值工程》
2013年第2期161-164,共4页
Value Engineering
关键词
私募股权投资公司
竞争环境
战略规划
波特五力模型
SWOT矩阵
private equity investment company
competition environment
strategic plan
Porter five force model
SWOT matrix
