高职客户关系管理专业人才培养模式探讨

Discussion on Talent Training Mode of Higher Vocational Customer Relationship Management Major

本文通过分析企业客户服务岗位现状及企业对客户服务类人才需求,提出了以企业实际岗位为出发点、以工作过程为导向、以岗位职业能力为主线的客户专业人才培养方案,并结合全国首家开设客户关系管理专业的成都东软学院客户关系管理专业人才培养的实践,探索培养客户关系管理人才职业能力的有效途径。

By analysis of status quo of enterprise customer service jobs and corporate needs to customers service talent, this paper proposed customers professional talent cultivation program, starting from enterprise actual job, taking working process as guidance, based on the mainline of vocational ability, and explored effective ways of training professional competence of the customer relationship management talent, combining with the parctice of customer relationship management professionals training in Chengdu Neusoft university which is set up in our country firstly.