“广告文案”课程“三位一体”教学实践探讨

A Study on the Trinity Teaching Practice of "Advertising Copywriting"

鉴于以往"广告文案"课程传统教学中存在的学生课程认识不明确、人文素养欠缺、学生动手能力差、缺乏创新意识等诸多问题,作者采用了"三位一体"的教学模式并卓见成效。文章总结了"广告文案"课程"三位一体"教学实践,阐述了"三位一体"的课程设计情况并对课程的教学效果进行了分析,并针对出现的问题,提出了学校定位、观念转变以及课程内容调整等方面的对策和建议。

In the traditional teaching of Advertising Copywrit- ing, there are some problems such as unclear about the course, lack of innovation awareness and so on. The author used the Trinity mode and had some splendid results. The article sum- marizes the Trinity teaching practice and analyzes the teaching results. The article gives some advice on ,how to solve the prob- lem.