基于电子商务的汽车营销能力探索

An Inquiry into Automobile Marketing Ability Based on Electronic Commerce

随着电子商务的发展,网络购物正被越来越多的消费者所接受,电子商务在汽车营销中的作用将越来越大。本文简要介绍了目前电子商务在汽车营销中的应用及其存在的问题,探讨如何发挥电子商务的优势,以此进一步提高汽车营销能力。

With the development of electronic commerce, online shopping has been increasingly accepted by consumers. E- commerce will contribute more to the automobile marketing. The article briefly introduces the electronic commerce＇s appli- catiofi and existing problems in the automobile marketing, dis- cusses how to play the advantages of electronic commerce and further improve the ability of automobile marketing.