坚定走差异化路线 上依红冲击3万辆目标

Stick to the Principle of Product Differentiation for New Target of 2013

如果单纯从数据上看，2012年是上汽依维柯红岩不太成功的一年。但从2012年12月18日在成都举办的“上汽依维柯红岩商用车有限公司2013年营销商务年会”上，记者感受到的不是失望，而更多的是对未来的一份自信。随着产品结构日趋均衡，营销变革初见成效，上依红有希望在2013年实现3万辆的销售目标。

SAIC-IVECO Hongyan Commercial Vehicles Co.,Ltd.held its 2013 Marketing and Business Conference in Chengdu, Sichuan province on Dec.18,2012.Instead of disappointment and sadness, the reporter felt at the conference the company's strong confidence for the future.As the daily closing to the balance of product structure,the company had already made primary achievement in marketing reform,and set a new sales goal of 30,000 in 2013.