后金融危机背景下国内健身器材出口风险规避的研究

Risk Aversion of Domestic Fitness Equipment Export under Post-Financial Crisis

分析了国内健身器材的出口现状、产业特点以及健身器材出口存在的风险,并提出以下三点建议:第一,新型的健身器材在舒适度、安全性、环保和产品设计方面还需提高。第二,健身器材在出口要注意一系列风险因素的防范,避免在经济不景气的市场中失去健身器材销售的优势。第三,中国品牌在国际上的知名度还有待提升。从长远来看,中国厂商要在国际市场上占据一定的地位,品牌推广必不可少。

This research analyzes present export situation of domestic fitness equipment,characteristics of domestic fitness equipment industry and risks existing in domestic fitness equipment export.The paper puts forward the following three suggestions.First,comfortable level,safety performance,pro-environment and design of new-type fitness equipment need to be improved.Second,it should be paid attention to keep away the risk factors during fitness equipment export and avoid loosing sales advantage in the recession market.Last,popularity of Chinese brands in the international market is still need to be improved.In the long term,if Chinese manufacturers want to occupy a position in the international market,brand promotion is essential.