广西滨海体育休闲的发展研究

Development of Guangxi Recreational Coastal sports

运用体育学、社会学和营销学等多学科理论对广西滨海体育休闲开展的现状以及发展的优势与不足进行研究。提出坚持"低碳环保、可持续发展,以人为本、大众参与,资源整合、优势互补,统筹规划、科学管理"的发展原则,并通过培养人力资源、加强基础设施建设、合理设置休闲项目、优化经管模式和重视营销战略等途径发展广西滨海体育休闲的对策。

The paper uses sports science,sociology and marketing theory to study the development status of Guangxi recreational coastal sports and its advantages and disadvantages.The paper suggests to stick to the development principles of low-carbon and environmentally friendly,sustainable development,people-oriented,public participation,resource integration,complementary advantages,overall planning and scientific management.The paper also proposes to cultivate human resources,strengthen infrastructure construction,reasonably set up recreation projects,optimize management mode and attach importance to the marketing strategy etc.