高职《国际市场营销》项目化课程改革探析

On Project-Based Curriculum Reform of International Marketing in Higher Vocational Colleges

高职院校项目化课程改革是推动专业建设和提高学生职业能力的有效途径。项目化课程改革的重点是凸显实践环节的重要性,基于工作流程构建课程框架体系,以工作任务引导课程内容,使理论知识服务于实践活动。本文以国际市场营销课程为例,探析项目化课程改革的实际应用。

Project-based curriculum reform in higher vocational colleges is an effective way to promote major construction and improve students＇ professional competence.Emphasis should be put on highlighting the importance of students＇ practice,constructing curriculum system based on work flow and deesigning content according to job task,to make theory serve practice.Taking the course of International Marketing as an example,the practical use of project-based curriculum reform is discussed here.