摘要
文章通过实地调研,应用SWOT方法综合分析阆中古城发展旅游的优势与劣势以及面临的机遇和挑战。在此基础上提出要加强市场竞争力,必须充分利用资源优势,作好旅游形象定位,开发特色旅游产品,加强宣传促销和人才培养等等。该研究结果对阆中古城旅游可持续发展以及四川旅游业的多元化发展具有借鉴意义。
Through fieldwork,application of the SWOT method to analyze the superiority and inferiority of Langzhong city tourism development synthetically and it face opportunities and challenges.On this basis,taking full use of its advantages in resources,making the tourism image positioning,developing tourism products,strengthening publicity and training talented personnel are great ways to strengthen the market competitiveness.The result is a significant reference for sustainable development of Langzhong city tourism and the diversified development of the tourism industry in Sichuan.
出处
《大众科技》
2012年第12期193-196,共4页
Popular Science & Technology
基金
四川省哲学社会科学重点研究基地-四川旅游发展研究中心立项课题(LYD12-05)
