高校如何应对微博时代的网络舆情

Cyber Opinion and Campus Security in the Times of Microblog

近年来,微博作为一种新媒体形式,正从一个微平台迅速变成大众传媒平台。由于微博具有短、平、快的特点,基于微博传播的网络舆情也呈现出新的特点,公众从信息获得转向互动参与,网络舆情对公共事务和社会稳定的影响日渐深入。大学生是微博的主体,微博一方面为大学生提供了平等交流和彰显个性的平台,另一方面也成为不良情绪和非理性表达的放大器。因此,高校要积极应对,做好微博时代的稳定工作:要理性面对,建立高校官方微博;认真维护,用好高校官方微博;积极引导,培养高校"意见领袖"。

As a new media form, microblog has been rapidly growing from a micro media platform to a mass media platform. Due to its wide range of application, people recgonize it as ＂a change of the right of speech either by the government or the public＂. Short, direct and rapid, microblog caused extensive pubic interactivity. Thus cyber opinion is playing a deeper influence on pub- lic affairs and social stabihy. Being the most active group of users, university students are taking microblog as their platform of exchanging equal opinions and displaying their individuality, as well as the amplifier of bad mood and unrational expressions. Therefore, university administration should be prepared for the work of maintaining security and stability in the microblod - age. They should set up rational offical microblog, make careful maintainance, actively guide and train campus opinion leaders.