论20世纪前期中国广告设计引人注意之方法

Exploration of Design Methods of Catching the Attention of People in Advertisement Design in the Early 20th Century in China

对20世纪前期我国广告设计中吸引消费者注意力问题进行了研究与探讨,从文字、图形、色彩、版式等形式因素、营销学、心理学、美学等角度总结出这一时期广告设计中八种主要的引人注意的设计方法,这些方法与相关实践对我国当代的广告设计师处理广告设计中吸引消费者注意力问题具有重大的借鉴价值。

The problem of drawing the attention of people in Chinese advertisement design in the early 20th century was re- searched. Eight main methods of drawing the attention of people in Chinese advertisement design in this period were analysed by the forms of texts, graphics, colours and formats, marketing, psychology, aesthetics and etc. The methods and practices has important reference value for current advertisement designers to deal with the problem of catching the attention of people in Chinese advertisement design.