消费社会中的生态影像叙事

The Eco-Visualized Narrative in Consumer Society

消费社会中生态问题日益严重,生态影像作为一种强烈反观人类自身生存意识的叙事形式脱颖而出,其介于环境生态与精神生态之间成为一种独特的叙事形式。目前生态文化和消费文化形成一种博弈关系,技术的进步也让生态影像更加逼真易于接受,生态影像亦呈现出消费的被动性,这些都是消费社会背景下生态影像叙事的发展现状。同时生态影像在消费社会中有其独特的传播形态、存在状态以及叙事方式,生态影像成为宣传与保护生态环境的最直接有效的手段,生态影像叙事策略亦成为研究重点。对目前生态影像进行分析可以发现生态影像叙事策略主要包括话题叙事的叙事策略和风格叙事的叙事策略两种类型,它们在生态影像叙事中起到举足轻重的作用。

Ecological problems in the consumer society have become increasingly serious. The eco - visual- ization stands out as a unique narrative form existing in between ecology and spiritual ecology, through which human can reflect its own existence consciousness. In the present time, the ecological culture and consumption culture form a kind of game relation. Moreover, technological advances make the eco -visualization more true to life and realistic and thus easier to be accepted, and eco - visualization also shows consumer passivity. All these are the current developments of the eco - visualized narrative in the context of consumer society. Meanwhile, as eco- visualization in the consumer society has its unique communication form, existing status and narrative ways, it becomes the most direct channel to advocate the protection of ecological environment, and so eco- vi- sualization narrative strategy has become a research focus. The current eco - visualization analysis shows that ec- ological image narrative strategies involve topic narrative strategy and style narrative strategy, which play a sig- nificant role in eco- visualization studies.