招贴设计中色彩的运用表现

The Use of Color in the Poster Design Performance

招贴设计属于户外广告,被称为"瞬间"的街头艺术。在生活节奏越来越快的今天,这个通过"瞬间"艺术进行视觉传达的信息,要使忙碌的人们能在瞬间了解招贴内容,在瞬间将信息快速、有效、明确地传递给广大受众,并留下深刻的印象,这时候,作为招贴设计三大要素的图形、文字和色彩,分别起到不同程度的作用,而招贴中的色彩则是起到重中之重的作用,因为对色彩的合理利用后,它可以尽可能地使主题形象鲜明夺目,色彩是招贴设计的"魂"。

The poster design belongs to outdoor advertising,is called the ＂instant＂ street art.In an increasingly rapid pace of life today,this is through the ＂instant＂ art of visual communication information,to make the busy people can understand in a moment the poster content,in an instant information quickly and efficiently to transfer to a wide audience,clear,and leave deep impression,at same time,as the poster design of three elements graphics,characters and colour,a different degree respectively role,and signs of a colour is the most important effect,because the reasonable use of color,it can be as much as possible of the image is bright themes and dazzing,colour is the poster design ＂soul＂.