企业文化对企业竞争优势的影响分析

Corporate Culture on the Impact of Competitive Advantage

知识经济时代,企业文化是企业的第一竞争力。本文以企业优劣质文化对企业竞争产生的不同作用作对比,揭示了企业文化对企业竞争优势的重大影响,并进一步提出企业应建设适合自身特点的企业文化,从而提升其竞争优势。

Era of knowledge economy, enterprise culture is the first competitive. This paper takes excellent enterprise culture on business competition resulting from poor quality of the different roles and compared, revealing a corporate culture competitive advantage of great impact and to further strengthen enterprises should have self-feature culture, so as to enhance competitive advantage.