市场营销发展的趋势与探索

Marketing Development Tendency and Exploration

中国经济发展要融入全球经济发展的轨道,需要通过市场营销的不断改进。经过30多年的发展,我国虽然基本确立了中国特色的市场营销体系,但仍面临一系列严峻的挑战。目前,市场处于后经济危机的经济复苏阶段,虚拟市场基本形成,世界"绿色"革命的兴起,给传统市场营销带来了难题。本文通过分析传统营销存在的问题,提出了现代市场营销的新趋势——定制营销、二元营销和绿色营销。

the development of China economy will blend in global economic development, through continuous improvement of marketing. After 30 years of development, although our country basically established the Chinese characteristic market marketing system, but still faces a series of challenges. At present, the market is in the stage of economic recovery after the financial crisis, the virtual market is formed basically, the ＂green＂ revolution, to the traditional marketing has brought difficulties, this paper through the analysis of the traditional marketing existence question, proposed the modem marketing -- new trend of business marketing, two yuan of marketing and green marketing.