摘要
在全民数字化阅读率快速增长的今天,大学生利用新媒体阅读的比率也明显增加。相较传统媒体而言,新媒体具有阅读内容浅显、场所随意、阅读时间碎片化的鲜明特征。本文针对大学生新媒体阅读的特点和阅读习惯的变化,抽取部分样本进行较为广泛的问卷调查,在对调查数据统计研究的基础上,试图勾勒出大学生使用新媒体阅读的现状,分析大学生群体利用新媒体阅读的不足,从而引导更多的大学生更好地利用新媒体阅读。
Nowadays,with the rapid growth of the digitization reading rate around the whole world,the rate of new media reading used by college students also increases obviously.Compared with traditional media,the new media has some distinct characteristics,such as the reading materials are easy to understand,the reading places are arbitrary,and the reading time is fragile.In view of the new media reading characteristics of college students and the changes of their reading habits,this article investigates some samples with questionnaire,and then tries to depict the using actuality of college students in new media reading and analyze their disadvantages based on the statistical study of investigation data,so as to guide more college students to make better use of new media reading.
基金
吉林省社会科学基金一般规划项目(2011B371)
长春师范学院社科基金项目(长师院社科合字[2010第022号])
关键词
新媒体技术
新媒体阅读
大学生阅读
new media technology
new media reading
college students' reading