摘要
以工程机械产品为造型设计研究对象,在笔者参与的三一集团工程机械设计案例的实践基础上,探讨工程机械产品造型特征与造型语义的一致性表达方法,分别提出了造型特征和造型语义的功能、品牌和历史3个角色属性及其一致性表达模型,试图为工程机械设计领域提供一种可用、有效的设计方法,辅助推动其产品的创新与品牌构建。
Based on the practice of design project coming from SANY and construction machinery as a prototype of form, it aimed to study the representation method about consistency of form feature and semantics of construction machinery, separately proposed three role natures, function, brand and history from form feature and semantics, and their representation models and further attempted to supply the practical and effective design method for the domain of construction machinery design. In addition, this method could be as an assistant to help a group or company build a developed brand and update its products.
出处
《包装工程》
CAS
CSCD
北大核心
2013年第2期61-64,共4页
Packaging Engineering
关键词
工程机械
造型特征
造型语义
一致性
品牌构建
construction machinery
form feature
form semantics
consistency
brand structure
