论中国高端白酒包装设计创新

Study on Innovation of Packaging Design of China High-quality Liquor

分析了中国高端白酒包装设计应在理性思考、详实调研的基础上,深入探讨白酒文化,明确主题定位;进而针对白酒包装的色彩、造型、材质等设计要素和印刷技术、酒礼赠品的设计方面,认为了白酒创新设计形式需要高度的审美角度与普遍的市场时尚消费意识相结合。提出了中国高端白酒具有很大的高端消费市场潜力,如何打造文化品牌,使之走向辉煌的未来是非常值得深入探讨的课题。

It analyzed the Chinese high-quality liquor packaging should be based on rational thinking, detailed survey, discussed liquor culture and made clear theme positioning. Then according to the liquor packaging color, modeling, texture of material and other design elements and printing technology, liquor gifts design, it put innovation design of liquor with be highly aesthetic angle and common market fashion sense combination. It presented Chinese high-quality liquor has great high-end consumer market potential, how to build brand culture, innovation of the combination of art and technology, make it trend to the brilliant future which is a subject worth exploring in depth.