韩国媒体报道中的中国国家形象分析及其相关对策——以韩国主流媒体对中国广州亚运会报道为例

Analysis on China National Image Represented in South Korea Mainstream Media:A Case Study of Guangzhou Asian Games

随着全球化时代的来临,国家形象问题日益成为国际传播和国际关系领域里的研究热点,成为政府官员、专家学者和普通民众普遍关切的一个极富理论和实践意义的课题。本文首先介绍了韩国主流媒体对中国广州亚运会报道的整体情况,分析了韩国主流媒体报道中的中国国家形象,指出韩国媒体对中国和广州各个方面的报道比较全面、相对客观,只是在涉及到民主、人权、日本、朝鲜等问题时,才表现出负面。本文强调需要不断提升对外传播能力,通过提升国家公民的素质、建设和谐媒体,实施中国媒体"走出去"战略等手段重新塑造国家形象。

With the coming of the era of globalization, the issue of the national image has become the research focus in the fields of international communication and international relations, which, as a highly theoretical and practical subject matter, arouses the concern of government officials, specialists, scholars and ordinary people. This paper first introduces the context of how the South Korean mainstream media reports on Guangzhou Asian Games and analyzes the national image of China reported in South Korea. Generally, the reports on all aspects of China and Guangzhou are fairly comprehensive and relatively objective, and when it comes to issues like democracy, human rights, and problems with Japan and North Korea, the reports are negative. This paper stresses the need to constantly enhance the ability of foreign communication, and to implement the strategy of Chinese Media ＂Going Out＂ in order to recast the national image of China, by means of elevating the nationals＇ quality and professional practice of media.