科技型中小企业危机管理与反危机策略研究

Research on Crisis Management and Anti-crisis Strategy of High-tech SMEs

以科技型中小企业的危机管理为研究对象,构建由企业战略层、企业运营层和企业危机公关层三个维度所组成的企业危机管理的分析框架,并从这三个层面分析了危机管理的具体内容,最后设计了由危机预防子系统、危机识别子系统、危机处理子系统、危机处理效果跟踪与学习子系统构成的反危机策略系统。

The paper takes the research on crisis management of high - tech SMEs. The paper establishes the crisis management analysis framework of high - teeh SMEs, which includes strategic level, operational level and public relation level. Then the paper puts forward the details of crisis management. Finally, it designs an anti - crisis strategy system of high - tech SMEs, which includes the crisis prevention subsystem, the crisis identification subsystem and the crisis treatment subsystem, the crisis recover and learning subsystem.