4Venkat Ramaswamy,Francis Gouillart. Building the Co-Creative Enterprise[J].Harvard Business Review,2010,(10):100-109.
5Christian Gr(o)nroos,Pekka Helle. Adopting a service logic in manufacturing:Conceptual foundation and metrics for mutual value creation[J].Journal of service management,2010,(05):564-590.
6Cristina Mele,Tiziana Russo Spena. Co-creating value innovation through resource integration[J].International journal of quality and services,2010,(01):60-78.
二级参考文献31
1Auh S, et al. Co production and customer loyalty in financial services[J].Journal of Retailing,2007,83(3) : 359-370.
2Becker G S. A theory of the allocation of time[J]. Economic Journal,1965,75(2):493-517.
3Chan K W, et al. Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures[J].Journal of Marketing, 2010, 74 (3) :48-64.
4Cova B and Salle R. Co-creating value with customer network actors[J]. Industrial Marketing Management, 2008, 37(3): 270-277.
5Doorn V J, et al. Customer engagement behavior: Theoretical foundations and research directions[J]. Journal of Service Re search, 2010,13 (3): 253- 266.
6Etgar M A, Descriptive model of the consumer co-production process[J]. Journal of the Academy of Marketing Science, 2008,36 ( 1 ) : 97- 108.
7Fang E. Customer participation and the trade off between new product innovativeness and speed to market[J]. Journal of Marketing, 2008,72 (Jul.) : 90- 104.
8Fuchs V. The service economy[M]. New York: Columbia Uni- versity Press, 1968.
9GrOnroos C, Service management and marketing: A customer relationship management approach [M]. Chichester : John Wi- ley & Sons,2000.
10Grc3nroos C. Service logic revisited: Who creates value? And who co-creates? [J]. European Business Review, 2008, 20 (4) :298-314.