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价值共创型企业的服务流程分析和设计 被引量:3

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摘要 价值共创型企业将利益相关者共同纳入产品和服务设计中,使企业产生新的商机,增强企业的创新能力,增加新的收入来源,通过与顾客共同生产、共创价值的过程,提升了顾客满意度。指出价值共创型企业的服务流程包括互动、模块分解、资源集成和服务完善四个步骤,其中,资源集成是实现价值共创的核心。
作者 杨艳玲
机构地区 湖北大学商学院
出处 《中国市场》 2012年第52期24-26,共3页 China Market
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参考文献6

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二级参考文献31

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