基于主观幸福感的城市居民出游意向分析——以都江堰为例

Analysis on the Urban Residents’ Travel Intention Based on the Subjective Well-being——the Model of Dujiangyan

居民出游意向与主观幸福感存在紧密联系,对比国内学者少有研究。以都江堰居民为研究对象,采用抽样调查方法获得基础数据,用多重对应分析和方差分析得出结论。结果表明:幸福感强的都江堰居民通过电视、报纸和网络获取旅游信息,选择热闹都市和山水自然风景为游览对象,以增进与亲友的感情和增长见识为旅游目的,比较喜欢与亲友结伴或者由单位组织出游,选择飞机、轮船和汽车作为交通工具,旅游花费集中在500元上下。而幸福感较低者通过亲朋好友介绍和向旅行社咨询来获取信息,选择探险和宗教朝圣类旅游景点,以调节身心为主要旅游目的,喜好个人出游、倾向自驾游,呈现更高的旅游花费水平。另外,主观幸福感对出游时间没有显著影响。

Resident travel intentions are close to the subjective well-being. However, few domestic scholars focus on the field. This paper uses the sample survey method to obtain the basic data, and get the result by using multiple correspondence analysis and variance analysis. The results show that the happier Dujiangyan residents adopt television, newspapers and Internet accessing to travel information, selecting the bustling city and natural scenery for the tour, aiming to promote feelings with family and friends and growth experience. They like going with the relatives and friends, choosing the aircraft, ships and cars trasport, spending less than 500 yuan. But those with less happiness obtain information from friends, relatives and the travel agent, select the adventure and religious pilgrimages tourism attractions to adjust mental and physical status, and they are fond of personal get- aways and higher expense levels. In addition, subjective well-being has no significant effect on the travel time.