3Sivadas E, Dwyer R R. An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes [ J ] . Journal of Marketing, 2000,64 (January) : 31-49.
4Vargo S L, Lusch L F. Evolving to a New Dominant Logic for Marketing [ J ] . Journal of Marketing, 2004, 68(1) :1-17.
5Joshi A W, Sharma S. Customer Knowledge Development:Antecedents and Impact on New Product Performance [ J ] . Journal of Marketing, 2004,68(4) :47 -59.
6Karagozoglu N, Brown W B. Time-based Management of the New Product Development Process [ J ]. Journal of Product Innovation Management, 1993,10(3) : 204-215.
7Peppers D, Martha R. Enterprise One to One [ M ]. New York : Doubleday, 1997.
8Maheswaran D, Meyers-Levy J. The Influence of Message Framing and Issue Involvement [ J ] . Journal of Marketing Research, 1990,27(August) :361-367.
9Wakefield K L, Baker J. Excitement at the Mall:Determinants and Effects on Shopping Response [ J ]. Journal of Retailing, 1998,74(4) :515-527.
10Meuter M L, Ostrom A L, Roundtree R I, Bitner M J. Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters [ J ]. Journal of Marketing, 2000,64 (3) :50-64.
