市场营销下的企业物流管理模式创新

Innovation of Enterprise Logistics Management Mode Based on Marketing

鉴于市场营销对于企业发展的重要性,分析了企业物流管理与市场营销的关系,提出了以市场营销为导向的企业物流管理模式的创新策略。

In this paper, in view of the importance of marketing for the development of an enterprise, we analyzed the relationship between enterprise logistics management and marketing and proposed the innovated strategy for implementing the marketing-oriented enterprise logistics management mode.