物流与市场营销的关系探析

Study of Relationship between Logistics and Marketing

在简述物流与市场营销概念的基础上,从分销策略、定价策略、产品策略、促销策略四方面具体论述了物流对市场营销的影响;同时从物流成本、运输决策、库存水平三个方面论述了市场营销对物流的影响,从而详细地阐述二者之间的密切关系。

In this paper we introduced the mutual influence between logistics and marketing as well as their close relationship and then proposed that only through giving play to their mutual influence could we further improvement the market competitivity of enterprises.