非物质文化遗产的产业化模式:以“二人转”为案例

Research on Industrialization Mode of Intangible Cultural Heritage——Take Errenzhuan for Example

在广义虚拟经济时代,对非物质文化遗产进行产业化运作,可以保护和传承非物质文化遗产,并同时产生经济效益和社会效益,实现经济与文化的二元容介。近年来在非物质文化遗产产业化方面异军突起的"二人转",其产业化模式具有很好的参考价值和借鉴意义。"二人转"的产业链模式、商业价值实现模式和人才模式,均为我国非物质文化遗产产业化提供了一个成功的范例。

In the new era of generalized virtual economy, industrialization on intangible cultural heritage not only can protect and pass on intangible cultural heritage, but also can produce economic and social benefits, achieve a dual-value medium state. Errenzhuan in recent years, the sudden emergence of intangible cultural heritage industrialization, has some good reference value and significance. Errenzhuan industry chain mode, commercial value mode and talent mode provide a successful example for the industrialization of intangible cultural heritage.