湖北省木兰山地质公园建设与发展研究

A Research into Construction and Development of the Geological Park of Mulan Mountain in Hubei

在国内地质公园建设的大环境下,湖北省地质公园建设也初具规模,已建成国家级地质公园6个,木兰山是其中之一。木兰山国家地质公园的地质遗迹资源丰富,区位交通条件良好,但是宣传促销力度不足、管理模式效果不佳是目前的劣势,地质公园需求扩大、政府政策积极支持是面临的机遇,生态旅游竞争激烈、公园品牌优势不强是发展的威胁。应从可持续发展、科学管理、人力资源、开发保护、宣传营销五个方面逐步推进对木兰山地质公园的建设。

In the over-all environment of constructing geological parks in China,the construction of geological parks in Hubei also begin to take its shape,and Mulan Mountain has already become one of the six geological parks in the state level.The national geological park of Mulan Mountain is with rich geological heritage,good regional traffic conditions,but its disadvantage is insufficient propaganda and promotion and poor management.Its opportunity is demands for geological parks,the active support from the government.And the threat to its development is fierce competition of ecological tour and poor brand advantage of the park.We should gradually promote the construction of Mutain Mountain geological park by sustainable development,scientific management,personnel resources,exploitation and protection and propaganda and marketing.