台湾茶业品牌建设经验及其对福建的启示

Experiences on Tea Brand Construction in Taiwan and Its Illuminations for Fujian

台湾茶源于福建,其茶业品牌建设颇具特色,成为产业的一大助力;福建省茶业品牌近年已不断在国内乃至国际市场打响,但在品牌建设方面相较之台湾地区还有待加强。该文从重品质、重管理、重市场、重创意、重行销等方面分析台湾茶产业品牌建设经验,并总结了台湾茶业品牌建设对福建的启示。

Tea in Taiwan originated in Fujian, and its brand construction is distinctive. Though the tea brand in Fu jian has been popularized on the domestic and international market in recent years, but it should be strengthened compared to tea brand construction in Taiwan. This paper analyzed the experiences of tea brand construction in Tai- wan from five aspects such as paying attention to quality, management, market, originality and marketing, and the illuminations for Fujian were summarized from the experiences of tea brand construction in Taiwan.