摘要
通过实施品牌建设,做强做大福建食用菌企业,分析食用菌品种牌创建带来的效应,指出食用菌品牌创建难的原因,并提出创建食用菌品牌应采取的策略和措施。
Strengthenning Fujian edible bacterium enterprise through brand building, analyzing effect of edible fungus breed brand creation, pointing out the difficult reason of brand create, and proposed edible fungus brand creation strategies and measures.
出处
《福建农业科技》
2012年第10期78-80,共3页
Fujian Agricultural Science and Technology
关键词
食用菌
品牌建设
发展
措施
Edible fungus
brand construction
development measures