食用菌品牌建设与发展对策

Brand construction and development countermeasures of edible fungus

通过实施品牌建设,做强做大福建食用菌企业,分析食用菌品种牌创建带来的效应,指出食用菌品牌创建难的原因,并提出创建食用菌品牌应采取的策略和措施。

Strengthenning Fujian edible bacterium enterprise through brand building, analyzing effect of edible fungus breed brand creation, pointing out the difficult reason of brand create, and proposed edible fungus brand creation strategies and measures.