我国文化出口的现状及问题分析

Analysis of the current situation and problems of China's cultural exports

现阶段,我国文化出口的整体状况并不令人乐观。尽管从统计数据看,我国的文化产品和服务出口连年增长,获取的经济效益也不断增加,但这些不断攀升的数据并不能掩盖我国文化出口整体实力较弱的现实。产品和服务缺乏国际竞争力、缺少国际市场经验、创新不足、以内容为核心的文化产品占比过小等等都是制约文化出口的因素。

The current overall situation of China＇s cultural exports is not encouraging. Although the statistics suggest Chinese cultural product and service exports grow year after year, and the economic benefits are also grow- ing, but these rising data can not cover up the reality of the general weaker situation of cultural exports in China. The lack of international competitiveness of products and services, of experience in international markets, and of in- novation, as well as the too small proportion of content-based cultural products are the constraining factors of cuhur- al exoorts in China.