产品情感化设计的方法与趋势探析

Methods and Trends of Product Emotional Design

产品情感化设计产生于智能交互技术和体验经济的社会背景,其基本内涵是以关注用户内心情感需求为中心,将预期的用户情感因素融入到产品中,使用户在产品技术功能实现的过程中,获得情感化的交互价值。在设计过程,情感化设计主要通过外显有形层、中间行为层、内隐无形层等3个层次来实现;青蛙公司提出的"形式追随激情"的设计哲学和设计的经典案例,整好融合了情感化设计的理念。

Product emotional design emerged from intelligent interactive technology and experience economy. Its basic connotation focuses on the user＇ s internally emotional needs, infuses users＇ expected emotional factors into products, and makes the users get emotional interacting values in the realizing process of products＇ technical functions. When designing, emotional designs are always realized through three levels, that is outer tangible level, middle behavior level and inner intangible level. ＂Form Follows Function＂, the design philosophy put forward by Frog Design Inc＇ s, and their classic cases of design correspond with the emotional design philosophy.