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电信运营商渠道价值评估及提升策略研究 被引量:4

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摘要 在介绍国内外营业厅价值评估研究与实践现状之后,提出了3G时代营业厅功能定位的发展趋势;在此基础上,从财务效益、销售效能和服务效能三个维度构建了以过程性营销服务指标为核心的渠道价值评估模型,并提出渠道营销提升策略,以完善运营商渠道价值评估体系。
作者 杨昌国 沈璞
出处 《移动通信》 2013年第1期16-19,共4页 Mobile Communications
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