文化图示构建与商务英语语用能力培养

Cultural Schemata Construction and Business English Pragmatic Competence Development

文化图式处处影响着人类的生活与实践。在商务交往中,能否顺利地激活相关文化图示决定着商务交际是否能够顺畅地进行。文化图示理论指出了商务英语教学中,文化教学的重要地位,并提出了语言学习的重要内容及方法。教师应以文化图式理论为依据,在商务英语教学中进行系统地、全面地文化图式构建,有效地提高学生的商务英语语用能力,以达到商务英语教学的最终目的。

Cultural schemata affect human life and practice in every respect.Successfully activated related cultural schemata in business contacts determine the smoothness of business communication.Cultural schemata theory points out the importance of culture teaching in the business English teaching,and puts forward the important contents and methods in the language learning.Based on the cultural schemata theory,the teachers should try to systematically and comprehensively explore the construction of cultural schemata in business English teaching,effectively improve the students＇ business English pragmatic competence,to achieve the ultimate goal of business English teaching.