互联网视频借“电视化”谋求发展

Internet video seeks development by televisionization

互联网视频虽然拥有自己独特的优势,但其＂草根式＂视频内容的广告价值和收益却难与传统优质视频节目内容相比。＂电视化＂和高品质内容将是视频网站扩展影响、实现盈利的发展方向。与国外相比,我国互联网视频已呈现出非常显著的专业化发展趋势。

Google recently announced an additional investment of $200 million to YouTube to ensure the quality of the video content by prepaying funds to video maker while increasing about 60 original channels on YouTube,and it planned to expand them to Europe in the coming months.Compared with the investment of $100 million a year ago,Google's investment strategy this time is a lot more expansionary and transitional,highlighting the strategy of YouTube towards TV.YouTube TV strategy is based on genuine and original content to attract specific audience,and draws on traditional TV business model in order to enhance the commercial value of the network video.Similar to televisionization business strategy of overseas Internet video,chinese domestic Internet video market also takes on the development trend of specialization.On one hand,professional television stations offers network channels to form a team of specialized production and publication.On the other hand,domestic commercial video sites strengthen their own specialized mode of operation in cooperation with traditional televisions,and increases co-production with television stations and professional video production agencies.China's regulation policies should be adapted to this trend to make adjustments as soon as possible,in order to better adapt to the rapid development of new media.