摘要
在信息化的时代,媒体对志愿服务事业的发展有着重要的影响,特别是在满足志愿服务宣传的需求方面发挥着不可替代的作用。作为从事志愿服务工作的组织者,要了解媒体对志愿服务事业发展的重要性,更重要的是恰当利用媒体资源开展宣传,学会如何更好地应对媒体从而更好地宣传自己,赢得社会大众的信任,推进志愿服务事业的发展。
In the information age, media plays an important role in the development of voluntary service. Particularly, nothing but media can meet the propaganda requirements of voluntary service. As the organizer of volunteer service, it is important to be aware of the importance of media on the development of voluntary service. What more important is to use the media resources for advocacy, deal with the media properly to a-chieve efficiency in publicity and win the trust from community, thus promote the development of voluntary service.
出处
《北京城市学院学报》
2012年第6期20-24,共5页
Journal of Beijing City University
关键词
志愿服务
媒体资源
传播
volunteer service, media resource, media communication