摘要
餐饮团购是近几年餐饮业新兴的一种营销模式,以其便捷化、时尚化、超低折扣等优势迅速发展起来,受到越来越多的消费者青睐。文章概括归纳了餐饮团购的特点,研究分析了餐饮团购出现的问题,探讨了餐饮团购发展趋势,以促进餐饮团购的健康快速发展。
Group sales is a new popular form of marketing for catering businesses, which usually offers considerable discounts and is regarded as fashionable in recent years. This paper summarizes its features, analyzes the problems in its development and explores its prospects so as to proved reference for its rapid further development.
关键词
餐饮
团购
现状
发展
catering
group sales
status quo
development
