客车用空气弹簧在损耗性需求市场中的渠道现状
The Current Situation of Bus Air Spring Channels in the Deteriorating Demand Market
摘要
目前,客车用空气弹簧损耗性需求市场规模悄然增长,区域市场渠道正从单一区域代理向多元化渠道转变,研究空气弹簧损耗性需求市场渠道现状对于厂商营销决策具有实践指导意义。文中以合肥市为例,从研究该市场的最终需求出发,梳理出市场中4类具有代表性的经销商,在此基础上描述出该市场渠道概貌及渠道成员的行为特点,并提出空气弹簧生产厂商渠道管理的改进建议。
出处
《北京汽车》
2012年第6期35-38,共4页
Beijing Automotive Engineering
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