中、低档旅游饭店的市场定位策略

Strategy for Self-ranking of Medium and Small Sized Hotels for Tourists

中、低档旅游饭店在我国的饭店业中有举足轻重的地位 ,但在经营过程中存在诸多不足 ,应有的市场作用未得到充分发挥。究其原因 ,关键在于缺乏明确的市场定位意识和市场定位策略。本文拟从中低档旅游饭店“为什么需要市场定位”、“如何进行市场定位”、“市场定位策略”三个方面展开论述 ,以期对增强中、低档旅游饭店的竞争实力有所裨益。

Medium and small sized hotels for tourists in China form a considerable part of the total number, however, they haven't completely played the role they should, because of the too many faults in the running. This problem is due to, in the author's opinion, the lack of the wish and strategy to rank themselves in the market. The article deals with the problem in the three aspects, that is: “the need for self rarking”, “the way of self ranking”, and “the strategy for self ranking.”