团购网竞争优势的模糊综合评价分析

Fuzzy Comprehensive Evaluation Analysis on Groupon's Competitive Advantages

随着网络和电子商务的普及,团购网在网络购物的过程中成为众多消费者越来越青睐的交易平台,各个团购网站之间的竞争日益激烈。在分析团购的含义、优势和风险的基础上,应用模糊综合评价方法对影响团购网竞争优势的主要因素进行了分析,得出了评价结果,即对各个影响因素的优先级进行了排序。

Along with the popularization of network and E-business,the groupon has become the trading platform for more and more customers in the course of online shopping,and the competition among all group-buying websites is increasingly fierce.Based on analyzing the connotations,advantages and risks of group-buying,and by using fuzzy comprehensive evaluation,this paper analyzes the main factors influencing the competitive advantages of groupon,and draws the conclusion of the evaluation that is to sort the priority order of each influencing factor.