浅析我国药品广告政府监管制度

Exploration of the Government Supervision System of Drug Advertising in China

药品广告属于商业性言论,不应享有绝对的表达自由权,政府基于公众获取药品信息的公共利益需求应对药品广告予以监管。我国现行法律确立的药品广告监管制度主要有药品广告分类管理制度、批准文号制度和事前许可权与事后处罚权分离制度。由于现行规定存在体制不顺、法律用语不确定和法律责任不明确的问题,导致实践中违法药品广告泛滥,因此从制度层面完善药品广告现行规定,是规范药品广告市场秩序,遏制违法药品广告的关键。

Drug Advertising belongs to commercial speech, which should not enjoy the absolute right to freedom of expression, so government is entitle to supervise drug advertising so that the public can get drug＇s information. The current legislation regulates classification system, approval number system and separation system of prior licensing right and subsequent punishment right on drug advertising. But there are a lot of illegal drug adverting in our country. The main reason i~ that the system is not smooth, the legal language is determined and the legal responsibility is clear. At present, improvement of supervision system of drug advertising is the key to regulate the market order and to curb the illegal drug advertising. Key Words Drug advertising ; Government Supervision; System