探究电视广告的创意性

On Creative Television Advertising

电视广告是一种非常快捷有效而且传播面积很广的广告传播方法之一,具有即时传达远距离信息的媒体特性。电视广告的策划创意就是根据广告主题思想,经过规划和深思熟虑,使用先进的软件和工具,把所有素材进行创意性的组合,塑造一个意象的过程。电视广告的策划创意要给人耳目一新的感觉,不应该只是模仿,要了解市场,把握消费者的心理,能够给观众带来某种感受、感动就是一个成功的创意。

TV advertising is a very fast, effective and efficient in terms of its dissemination and is one of the methods of advertising communication with real - time characteristics of media to communicate long - distance information. Creative TV advertising planning is based on the idea of advertising theme, after planning and careful consideration, the use of state - of- the - ＂art software and tools, a creative combination of all materials, shaping an image of the process. TV advertising planning and creativity which aims to give a fresh feeling should not just imitate to understand the market and grasp eonsumer psychology but also bring some kind of feeling to the audience.