摘要
企业开发的新产品应该满足消费者需要，而消费者在购买决策时，受到文化、社会、个人和心理等因素的影响。根据ＡＨＰ法原理，对上述因素进行定量化分析，保证新产品开发具有科学依据。
The new products developed by enterprises should satisfy the needs of consumers. And the consumers, when making a purchasing decision, are usually influenced by cultural, social, personal and psychological factors etc. Based on the principle of AHP, the article quantitatively analyzes the factors mentioned above to make sure that the development of new products has its scientific ground.
出处
《物流技术》
2000年第3期41-43,45,共4页
Logistics Technology
关键词
企业
新产品开发
AHP
定量化分析
development of new products
AHP
quantitative analysis
