媒介生态视阈下兵团新闻事业发展研究

The Study of XPCC Journalism Development from the Perspective of Media Ecology

媒介生态学是将"生态学"引入传播研究,探讨传播媒介与社会环境之间交叉、渗透关系的一门新兴学科。兵团新闻事业发展半个多世纪以来,受地域、历史文化等因素的影响,形成了独特的媒介景观,具有浓郁的区域色彩。与国内中东部媒介改革如火如荼、蒸蒸日上的态势相比,总体上呈现市场机制运行不充分、资源整合不够等问题。但讨论兵团新闻事业的改革,必须着眼于其具体生存环境,从兵团政治、经济、文化、地理等生态因子多层次共同作用的视角进行分析,才可能呈现贴近实际的兵团媒介发展的有效路径。

Media ecology is an interdisciplinary and mutual infiltrative emerging branch that is to study the relation between communication media and social environment. After its development for over fifty years,XPCC journalism has developed a unique media environment with intense local flavor due to the influence of locality, culture and history. Compared with the flourishing media reform in central and eastern China, XPCC journalism as a whole has displayed some shortcomings,like insufficient functioning of market mechanism,inadequacy of resource integration. However, the handling of XPCC journalism re- form must revolve around its concrete survival environment. Analysis should be made of the joint func- tion of political, economic, cultural and geographical factors in order to propose effective and practical ap- proaches to promote XPCC journalism.